Good BBB standing is important, but I think even more than that is offering superb customer service. Don’t get in a hurry, pay attention to detail, and go the extra mile when time allows. Don’t constantly check your smart phone for messages, and if you have the type of business that allows for iPod or MP3 player use don’t let what you’re listening to detract from job performance.
Pay close attention to client requests, and if you are in doubt about something ask the client. Don’t assume. I’ve lost customers to the competition this way.
When I conclude a service visit, and the client is away from home I always leave a business card with a handwritten thank you message. It’s a personal, professional touch that shows the customer you appreciate their business. It also keeps your information in front of them each time they do business with you even if it’s just for seconds. Self-employment requires frequent reminders that you are still out there. A business card on the counter is huge. Service professionals, especially sole proprietors, have high turnover, so it’s important to advertise even when you are having to turn business away. Never spread yourself to thin even if you have a thousand employees because that’s watering down the soup, and if you do that you won’t stay in business long.
I’d love to hear your good Better Business Bureau stories, and here’s to holding business accountable for a job well done.